Kolkata Influencer Fined For Dancing On Flyover. Video Is Viral
Sandy Saha was filmed dancing to the song Main Aai Hoon UP Bihar Lootne.Sandy Saha, a social media influencer from Kolkata, West Bengal, has landed in trouble for a video…
When You’re Living in an Immaterial World, What’s for Sale?
I like a get-rich-quick scheme—what American doesn’t?—and not too long ago I alighted on drop-shipping. The idea came up like this: Plastic straws were in the moral firing line, and…
Looks That Quill: The Dark Side of Hedgehog Instagram
The first time I saw Mr. Pokee, a coffee-mug-sized hedgehog with 1.9 million followers on Instagram, I naively thought he was somehow special. He has fluffy white belly fur and…
‘Sweat’ Gives Influencers Something They’ve Never Had: Depth
Watching the opening scene of Sweat while sitting on a couch feels as contrarian as chomping down a bag of Doritos while motionless on a Peloton. Using a handheld camera,…
Gaming Influencers Are the Future of Esports
Publishers too are struggling to recoup their investment in esports. Riot Games head of esports Chris Greely told WIRED that Riot is “approaching breakeven” on its esports endeavors. And in…
‘Fake Famous’ Review: A Fun Window Into Instagram Influencers
In Los Angeles, the corner of Melrose and Harper has become a tourist destination to rival the Eiffel Tower, or the graffitied remains of the Berlin Wall. Rather than an…
The WIRED Guide to Influencers
That didn’t slow down advertisers’ thirst for an effective way to covertly raise the profile of their brand in the eyes of consumers. Average payment rates only continued to soar,…