If you are still using the same email address for everything, it’s time to diversify. Don’t make the mistake I made for too long, clogging up one inbox with absolute nonsense unrelated to the things you actually want to receive and read. You likely already have separate emails for your job, school, and personal life, and many of us also have a designated “spam” email to enter into pop-up boxes in a hurry—but you might even benefit from a couple more. Here are the email addresses you really need.
You need an email for logging into apps
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I have a special email address just for my streaming services and random apps, so when Peacock or Hulu mysteriously log out on my TV, I can just reset the passwords using the special email address without junking up my real one.
This is great because apps and services simply love to send you emails about deals, specials, or reminders to log in, and while you could waste a bunch of time unsubscribing from them, you could also just banish them to a Gmail account you only open occasionally for that fresh log-in email, leaving the rest of the junk to rot.
You need an email for newsletters
In case you haven’t noticed, all your favorite news sites and even individual writers are gung-ho about newsletters. It’s great to get the information you want in your inbox, but less great when it interferes with you seeing the messages you actually need to get more important daily tasks done. Creating a separate email inbox just for newsletters gives you a sort of curated Apple News-like experience. When you want to read the news or the musings of some great intellectual, open that inbox and scroll. When you want to tackle actual correspondence, you can just click away.
You need an email for your side hustles
This is where I fall short: I don’t actually have this. I use my real email for all my little adventures and money-making projects, which has become my downfall. When I used to freelance a lot, my email got added to some kind of freelancer database and now my personal inbox is absolutely brimming with PR pitches I never open or read. These come in so often that real correspondence from family members or people I am trying to work with gets lost. If you’re smart (unlike me), you’ll set up an email address that is just for your gigging, whatever it entails. Whether you’re trying to be an influencer, a freelancer, a photographer, or a volunteer, anything that’s sort-of serious but not actually your job should end up in one place.
Some multi-email tips
Try to designate your app-only email for free trials, too. When a trial ends, a company will stop at nothing to remind you that you can still sign up and pay money. Do not let these endless emails bother you or waste your time. Day pass at a gym? App-only email address. Free trial of a PDF editor or resume builder? App-only email address. Need to log into a public wifi that demands an email address for some unholy reason? You already know. Just make sure that for this one, you toggle off notifications, so your phone’s home screen doesn’t become overwhelmed with garbage.
For the others, consider using different email apps to help differentiate the notifications you do get on your home screen so with one quick glance, you can determine if an email is related to your side projects, your real job, your personal life, or whatever else.