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Bluesky is very hot right now—just ask Mark Zuckerberg. Even though Bluesky has a fraction of the total Threads user count (30 million vs Threads’s 320 million), Adam Mosseri, Head of Threads, is working hard at making Threads more like Bluesky. Bluesky’s unique features include a non-algorithmic timeline and more sophisticated moderation tools, but one of the features that Bluesky users really like, and the one that Threads is adopting first, is the shareable custom feeds.

Threads, too, has an option to create custom feeds. And now, you can share them with either a link or DM, or even by advertising them on your profile page. Creating a custom feed means freedom from Thread’s algorithmic feed, which might show you content from accounts you have no interest in.

You can create custom feeds from the Threads app or website. Tap and hold the For You or Following feed, then select the Create New Feed option. Next, ensure that the Public Feed option is enabled if you want your new feed to show up on your profile for others to see.

Tap the Add topics or profiles button. Search for profiles and add them to the list. You can also do this for any topic or search term. When you’re done, tap on Create Feed. You can add up to 150 profiles and 5 topics to a custom feed, and you can create up to 128 custom feeds overall.

Creating a feed in Threads.


Credit: Khamosh Pathak

Once created, your new feed will show up in your feeds bar. Here’s where you can start sharing.

On your Profile page, go to the Feeds tab and select a Feed. Here, tap the Share feed button. You’ll see an option to DM it to Instagram or Threads users. Or, you can just copy a link to the feed to your clipboard, which you’ll be able to share anywhere.

Sharing and adding feeds to your profile.


Credit: Khamosh Pathak

When interacting with other people’s feeds, you’ll have two options. You can use the Pin to Home button to add the feed to your Threads home screen, so you can browse it without following everyone included in it. Alternatively, tap the Follow Profiles button to follow all the profiles in the list.

If you decide you don’t like a custom feed somebody’s shared with you, no worries. Like with any other feed, tap and hold the feed tab from the top and choose Remove to get rid of it.





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