A 30 second Super Bowl ad will set you back somewhere in the range of $6 to $7 million, and that’s just for the airtime. You still have to actually make an ad, which is at least a little easier when we’re talking about a movie trailer—you don’t have to pay Ben Affleck a few million to hold a Dunkin’ cup when he’s already in the dang movie.
Either way, it’s money movie studios seem more than willing to shell out, at least for certain tentpole releases, whether in hopes of hyping up audiences for a major sequel or putting a more questionably marketable film onto moviegoer’s radars. Not surprisingly, 2023 is primed to be yet another year of big sequels and reboots, and so that’s almost exclusively what we saw advertised during the big game. Here are all the game day trailers, as well as a list of the other movies you need to watch (and where to watch them) before the films hit theaters.