Last year a Mintel study found that 28% of UK women have reduced the number of products in their skincare routines. Japanese skincare brand Mirai Clinical also popularised the practice of skin fasting where you go without any product for a period of time to let the skin rejuvenate on its own. New Delhi-based dermatologist Dr Simal Soin has noticed clients going for a “less is more” practice and calls it an emerging trend.
STRIP BACK YOUR SKINCARE
Skinimalism works on the principles of reducing – steps or products. Celebrity dermatologist Dr Jamuna Pai says, “Skin’s basic function is to act as a protective barrier. Loading it with too many products or using them in excess, may disrupt the barrier.” She says thanks to the time indoors, people are trying to downscale their skincare routines. Skinimalism has many approaches. You can choose to give the skincare routine a complete break for a few days, you can opt for more multipurpose products or you can just go back to the days of simpler CTM (cleansing, toning, moisturising) routines. Pai adds, “The new collections of hardworking hybrid products are designed to simplify your routine while reducing your consumption.”
Soin mentions that skincare is actually very basic. “For cleansing, use a cleanser every morning and evening. For moisturising, use a day cream. Vitamin C Serum is a powerhouse of antioxidants that can be used on a daily basis to brighten dull skin. Finally, use a sun protection cream with 25 SPF to protect your skin from harmful rays of the sun.”
Pai says that people must focus on must-do routines than product must-haves. Cleanse, protect, hydrate and exfoliate are the four major areas according to her. She says, “I do like the idea of hybrid products. For instance a sunscreen with an in-built moisturiser, a night repair agent with hydration and so on. It ensures that you do not overload the skin, you save time and money.”
Soin advises, “Before you use any hybrid products, you must have a complete understanding of what combinations work well together and if those suit your skin type or not.” Pai cautions against cutting out products completely, especially cleansing and hydrating ones. She says, “There is a sharp increase in screen time which causes exposure to blue light. Lack of sunscreen in such cases may worsen pigmentation and lack of exfoliation can result in the build-up of dead skin cells.” Simple needn’t be ineffective.